Every successful brand has something that makes it stand out—something that sets it apart from the competition. This ‘something’ is known as a Unique Selling Point (unique selling point). It’s the spark that makes your business memorable and drives customers to your door. unique selling points can also be used to differentiate products from others […]
What Are Unique Selling Points (USPs)? + 4 Ways to Find Yours Read More »
The world of e-commerce and retail is busier than ever. Customers have so much choice at their fingertips, and low-cost mass-market brands like Shein and Temu dominate the market. Small businesses need to constantly look for strategies that reach their audience and resonate with them on a personal level. Enter direct marketing—a strategy that’s become
What is Direct Marketing for E-commerce and Retail Businesses? Read More »
As a small business owner, your to-do list is already exhaustive. You’re making connections. You’re building your product. And you’re staying on top of mountains of admin work. It’s exhausting. Marketing feels like just another thing to do. But that’s not true! Marketing can have a huge impact on your business in many different ways.
Why is Marketing Important For Small Businesses? Read More »
As the Cheshire Cat once pointed out, if you don’t know where you’re going, “it doesn’t much matter which way you go.” Writing a marketing plan will help you work out where you are going and give you a road map to get there. As your business and marketing team grows, your marketing plan will
8 Steps To The Perfect Marketing Plan Read More »
As humans, we all deserve to enjoy the environment we live in. Clean streets. Fresh air. Pleasant working conditions. Sustainable business is a growing trend which sees companies of all sizes balance the triple bottom line of: Gen Zs and Millenials are becoming far more green-conscious. Older audiences are starting to prefer eco-friendly products, which
What is Sustainability Marketing? Read More »
Marketing is a fundamental part of small business and startups. Even the tiniest, newest company to the oldest international conglomerate needs a marketing strategy. While running the marketing yourself might seem like a great idea (after all, how hard can it be?), outsourcing your marketing or hiring a marketer might be a better option. But
What Do Marketers Do? Read More »
So, you want to start a business? Starting a business can be overwhelming. Having some clear steps can help you to get your business off the ground. So, let’s get your business started with these seven steps to kick start your startup. 1. Know the problem you’re solving. The best and most successful startups solve
7 Steps to Kick Start Your Startup Read More »
Paid, Owned and Earned media is a way of defining different types of marketing channels in your strategy. A mixture of all three is vital for your growth.
Definitions: Paid, Owned and Earned Media Read More »
If you are new to the realms of digital marketing, you may be a little overwhelmed. There’s a lot to marketing. The further you dig, the more you’ll discover. But worry not. We’ve put together an A-Z guide to give you a starting point. Having a good understanding of what’s involved with marketing will make
A-Z Of Digital Marketing Read More »
Your business is growing. You want to take over the world. You want to be the next big thing. But how do you get there? Marketing is one area where most small business owners struggle. It is time consuming, complicated and you have more important things to do. So, you decide to outsource the work
The Ultimate Guide To Choosing The Right Digital Marketing Agency Read More »
