PODCAST 001 – How to Create a Marketing Swipe File to Spark Inspiration

/ The Lighthouse Podcast /

If you’ve ever struggled to come up with fresh marketing ideas, a swipe file might be the solution you need. A swipe file is a collection of marketing inspiration—adverts, headlines, designs, phrases, and layouts—that you can revisit whenever you need a creative boost. Whether you’re brainstorming campaign ideas, briefing a designer, or refining your brand’s […]

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December 2024 Marketing Updates: What’s New In Marketing

/ Uncategorised /

December is the busiest month for B2C e-commerce and retail and the Quietiest for B2B, but that doesn’t stop platform updates coming in thick and fast. Here’s everything you missed in December.  Pinterest Predicts 2025 Trends Every year, Pinterest releases their big expectations for the year ahead based on data from Pinterest users. This year,

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What Are Unique Selling Points (USPs)? + 4 Ways to Find Yours

/ Strategy /

Every successful brand has something that makes it stand out—something that sets it apart from the competition. This ‘something’ is known as a Unique Selling Point (unique selling point). It’s the spark that makes your business memorable and drives customers to your door. unique selling points can also be used to differentiate products from others

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What is Direct Marketing for E-commerce and Retail Businesses?

/ Definitions, Strategy /

The world of e-commerce and retail is busier than ever.  Customers have so much choice at their fingertips, and low-cost mass-market brands like Shein and Temu dominate the market.  Small businesses need to constantly look for strategies that reach their audience and resonate with them on a personal level.  Enter direct marketing—a strategy that’s become

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Retail SEO: Using Search To Drive More Footfall To Your Store

/ Uncategorised /

83% of shoppers will research online before visiting an online store. Appearing at the top of search results is important in the digital retail world. It’s not just about being visible online for retail businesses of all sizes. It’s also a vital strategy for getting more customers to come to physical stores. This blog post

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Demystifying Marketing Objectives: A Guide for Startup Founders and Business Owners

/ Definitions, Reporting & Analytics /

Marketing is a critical aspect of any business, yet it often remains a daunting mystery for many startup founders and business owners.  The term “Marketing Objectives” is an equally fundamental concept that can help you steer your business in the right direction.  In this blog post, we’ll break down what marketing objectives are, why they

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Going the Extra Mile: Elevating Your Customer Service for Startup Success

/ Customer Service /

People talk.  In fact, people talk a lot.  Word of Mouth (WoM) marketing is still the best marketing channel for building trust with customers. This is where your customers recommend your business either in person or online.  In today’s highly competitive business landscape, exceptional customer service can be a game-changer for startup founders looking to

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