As a small business owner, your to-do list is already exhaustive. You’re making connections. You’re building your product. And you’re staying on top of mountains of admin work. It’s exhausting. Marketing feels like just another thing to do. But that’s not true! Marketing can have a huge impact on your business in many different ways. […]
Why is Marketing Important For Small Businesses? Read More »
Email addresses are like diamonds for marketers. They are precious, and we marvel like dragons, gazing over our hoard of email addresses. And while emails aren’t necessarily forever (as people can unsubscribe at any time), they are surprisingly valuable and a heavy-duty tool in a marketer’s toolbox. Email marketing is still here and is doing
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As the Cheshire Cat once pointed out, if you don’t know where you’re going, “it doesn’t much matter which way you go.” Writing a marketing plan will help you work out where you are going and give you a road map to get there. As your business and marketing team grows, your marketing plan will
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As humans, we all deserve to enjoy the environment we live in. Clean streets. Fresh air. Pleasant working conditions. Sustainable business is a growing trend which sees companies of all sizes balance the triple bottom line of: Gen Zs and Millenials are becoming far more green-conscious. Older audiences are starting to prefer eco-friendly products, which
What is Sustainability Marketing? Read More »
Marketing is a fundamental part of small business and startups. Even the tiniest, newest company to the oldest international conglomerate needs a marketing strategy. While running the marketing yourself might seem like a great idea (after all, how hard can it be?), outsourcing your marketing or hiring a marketer might be a better option. But
What Do Marketers Do? Read More »
Paid, Owned and Earned media is a way of defining different types of marketing channels in your strategy. A mixture of all three is vital for your growth.
Definitions: Paid, Owned and Earned Media Read More »
If you are new to the realms of digital marketing, you may be a little overwhelmed. There’s a lot to marketing. The further you dig, the more you’ll discover. But worry not. We’ve put together an A-Z guide to give you a starting point. Having a good understanding of what’s involved with marketing will make
A-Z Of Digital Marketing Read More »
Your business is growing. You want to take over the world. You want to be the next big thing. But how do you get there? Marketing is one area where most small business owners struggle. It is time consuming, complicated and you have more important things to do. So, you decide to outsource the work
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What is Evergreen Content: The Ultimate Guide To Creating Content That Lasts Content is king. Marketing gurus of all kinds bang on about how content is key to your overall marketing strategy. Content is vital for SEO, social media marketing, email marketing, sales, customer service, and so much more. But when the optimal article length
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Did you know you can increase sales without increasing traffic? Now, I know that you’re thinking. It seems a little dubious. But it’s true. A/B testing is a fantastic way of improving your website’s conversion rate with a strategy based on facts and data. In its simplest form, an A/B test runs two versions of
What Is A/B Testing and How Should You Use It? Read More »
