Every successful brand has something that makes it stand out—something that sets it apart from the competition. This ‘something’ is known as a Unique Selling Point (unique selling point). It’s the spark that makes your business memorable and drives customers to your door. unique selling points can also be used to differentiate products from others …
What Are Unique Selling Points (USPs)? + 4 Ways to Find Yours Read More »
The world of e-commerce and retail is busier than ever. Customers have so much choice at their fingertips, and low-cost mass-market brands like Shein and Temu dominate the market. Small businesses need to constantly look for strategies that reach their audience and resonate with them on a personal level. Enter direct marketing—a strategy that’s become …
What is Direct Marketing for E-commerce and Retail Businesses? Read More »
83% of shoppers will research online before visiting an online store. Appearing at the top of search results is important in the digital retail world. It’s not just about being visible online for retail businesses of all sizes. It’s also a vital strategy for getting more customers to come to physical stores. This blog post …
Retail SEO: Using Search To Drive More Footfall To Your Store Read More »
Marketing is a critical aspect of any business, yet it often remains a daunting mystery for many startup founders and business owners. The term “Marketing Objectives” is an equally fundamental concept that can help you steer your business in the right direction. In this blog post, we’ll break down what marketing objectives are, why they …
Demystifying Marketing Objectives: A Guide for Startup Founders and Business Owners Read More »
People talk. In fact, people talk a lot. Word of Mouth (WoM) marketing is still the best marketing channel for building trust with customers. This is where your customers recommend your business either in person or online. In today’s highly competitive business landscape, exceptional customer service can be a game-changer for startup founders looking to …
Going the Extra Mile: Elevating Your Customer Service for Startup Success Read More »
Your website can make or break your business. But people need to find it first. Enter SEO – the magic wand of the digital era. While everyone harps about the importance of SEO, how do you measure its success? This is where SEO KPIs come into play. What Are KPIs? A KPI, or Key Performance …
Email lists are a very powerful tool. It’s a list of people who have volunteered to hear all about your business (unless you buy a list, but that’s a whole different story) Providing value to your email subscribers is important. You can’t just spam them with thousands of sales emails. You need to give them …
30 Ways To Provide Value To Your Email Subscribers Read More »
As a small business owner, your to-do list is already exhaustive. You’re making connections. You’re building your product. And you’re staying on top of mountains of admin work. It’s exhausting. Marketing feels like just another thing to do. But that’s not true! Marketing can have a huge impact on your business in many different ways. …
Why is Marketing Important For Small Businesses? Read More »
Email addresses are like diamonds for marketers. They are precious, and we marvel like dragons, gazing over our hoard of email addresses. And while emails aren’t necessarily forever (as people can unsubscribe at any time), they are surprisingly valuable and a heavy-duty tool in a marketer’s toolbox. Email marketing is still here and is doing …
Why Email Marketing is Still Relevant for Startups Read More »
As the Cheshire Cat once pointed out, if you don’t know where you’re going, “it doesn’t much matter which way you go.” Writing a marketing plan will help you work out where you are going and give you a road map to get there. As your business and marketing team grows, your marketing plan will …
